Hospital Messaging Surveys

We analyzed the marketing messages of the Top 100 U.S. Hospitals.

We found that all of their messages fell within six categories.

See the messaging and taglines for all 100 hospitals.
Download for free.

100 Hospital Survey

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When prospective new patients said they were searching for Orthopedic / Spine, this is how the messages resonated with them (ranked 1 – 6).

Very few 60-64 year-olds ranked the “Religious Themed” message over others when considering Orthopedics.
All demographics are available by download.

Orthopedic / Spine

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When prospective new patients said they were searching for Women’s Health, this is how the messages resonated with them (ranked 1 – 6).

Zero African-Americans ranked “Medical Innovation” last.
See other interesting facts and stats by downloading.

Women's Health

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When prospective new patients said they were searching for Primary Care, this is how the messages resonated with them (ranked 1 – 6).

Hispanic/Latinos chose “Comprehensive Care” more than other choices.
Download to view other race, age and gender data.

Primary Care

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When prospective new patients said they were searching for Neurology, this is how the messages resonated with them (ranked 1 – 6).

There was a statistically significant difference for ages 75+ who chose “Comprehensive Care” more than others.
Download the full survey to see other statistics.

Neurology

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When prospective new patients said they were searching for Oncology, this is how the messages resonated with them (ranked 1 – 6).

“Patient Focus” was chosen by African Americans more than others at a statistically significant difference.
See all statistics by downloading the survey.

Oncology

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When prospective new patients said they were searching for Children’s Health, this is how the messages resonated with them (ranked 1 – 6).

Very few people over the age of 75 chose “Comprehensive Care.”
View other demographic data here.

Children's Health

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