How to to Drive In-Store Traffic Using Digital Display MarketingCase Study
An established, multi-state, eco-friendly brick and mortar furniture retail company asked if it were possible to seek out consumers who were ready-to-buy and entice them to physically visit multiple locations. Their intent was to use digital advertising NOT to drive more online sales, but to substantially increase IN-STORE sales during the four weeks prior to Christmas (11/27/2016 to 12/24/2016).
RMI built new algorithmic tools, geo-fencing segmented audiences from identified potential buyers of boutique home goods. The segments were based on (but not limited to) key signifiers, such as people who’d visited:
- Homes for sale
- Realty offices
- Mortgage lenders
- Big-box home goods retailers and similar brands such as stores Williams Sonoma and Crate & Barrel
The RMI campaign drove consumers, who were not likely to have visited our client’s stores, to take definitive action. The results of the campaign are displayed below as incremental visits: