Liberty HealthCase Study
Although Liberty Medical had successful interactive marketing campaigns both in-house and through other agencies in paid search, organic search and media buying, they were looking for additional avenues to drive incremental qualified leads in a very niche market.
Response Mine developed a cost-per-action (CPA) program for Liberty Medical to drive more total online patient sign ups.
Response Mine’s Cost-Per-Action program now accounts for 20 – 25% of all online patients for Liberty Medical.
- Creation of multiple landing pages and microsites (10+ properties)
- Heavy Creative testing
- Supplemental paid search listings
- Secondary Search Engines (7 Search, ABC Search, etc.)
- Targeted Emails
- Organic Search
Since December 2007, Profiles generated by the CPA campaign have increased 75% while PPC profiles have increased by 53% and profiles from Organic sources (SEO, Type-Ins, Bookmarks) have increased 70%