Back Pain Centers of AmericaCase Study
Back Pain Centers of America (BPC) has made its reputation on finding the best care for qualified patient candidates, but how can we help them compete with major healthcare brands in the digital space where cutting through the noise to reach more patients has proven to be daunting?
We evolved the BPC brand by crafting and executing an integrated SEO, Content Marketing and Social Media strategy to create a full website of unique content, a blog, and active social media presence to increase brand awareness and better generate new leads.
As a direct result of RMI’s efforts, BPC has seen a substantial increase in organic performance and a greatly expanded brand reach.
We refocused the brand voice and created compelling direct response top level copy.
We created 55 pages which provide an in-depth information on common illnesses and treatments.
We created 83 local pages to optimize the site for local SEO targeting.
We’re constantly advancing BPC’s status as a thought leader in health, actively creating and promoting new blog content each month.
The copy and page design of all content was guided by the principles of direct response marketing.
Our team identified core topics and target keywords to be visible with the right audience, and to build trust in BPC expertise. These topics were structured in a comprehensive architectural map to ensure that the flow of information on the site would fit with a user’s desired path. We worked closely with website designers and developers to ensure complete technical execution at launch in keeping with current best practices for SEO. In concert with content efforts, we executed strategic link-building campaigns to improve content visibility.
As a result, the client saw a significant increase in organic visibility in the months following the new website launch, as indicated by significant 100%+ increases to organic traffic and relevant keyword rankings.
By leveraging paid social campaigns on Facebook, we were able to increase traffic to the blog immensely. We also gained an average of over 40,000 impressions a month and engaged with 1,000 additional social media users that we would have missed using organic strategies alone.
“When we worked with Response Mine Interactive, we saw a tremendous improvement in the first six months of traffic. This has had a major impact on our healthcare business.”
– Erika Rosenthal, Vice President, Strategy and Healthcare Partnerships, Back Pain Centers of America