Back Pain Centers of America

Case Study

Our Challenge

Bring an innovative arthroscopic procedure and brand to market by educating, nurturing and converting patient candidates

Our Process

Create the brand identity, value proposition and messaging strategy that could resonate through all marketing touchpoints and efforts

The Results

Positioned this cash-based procedure as purely unique to the market, compelling pain sufferers to select ARO as the prime alternative to joint replacement

Branding + Integrated Content Marketing

  • Developed the website, blog, landing pages, and media strategy to drive prospective patient demand
  • As a result, the client saw a significant increase in organic visibility, social impressions, blog traffic, and appointments set in the months following the new website launch



When we worked with ARO, we saw a rising trend in brand sentiment, a spike in appointments set and a sharp improvement in their online presence.

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