Webinar Registration

Topic

The Secrets of Marketing to Active and Outdoor Consumers!

Description

Secrets include:

  • Brand names are TWICE as important to Boomers as they are to Gen Z
  • Female cyclists are much less price sensitive than males who enjoy camping
  • Price is 78% more important to ages 25-34 than 60-65 year-olds

Knowing information like this enables better targeting and messaging to sell more active and outdoor products!

What we’ll cover:

  • The most important reasons consumers buy (by activity type)
  • How age, gender and other demographics impact the decision to buy
  • What activity types prefer online to in-store purchasing

What you will take away:

  • How to build “active & outdoor” consumer personas
  • Using data to build marketing campaigns
  • Digital marketing examples of successes and mistakes

Time

July 24, 2020, 12:00 PM Eastern Time (US and Canada)

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