Data Regulation: What Marketers Need to Know

Data Regulation: What Marketers Need to Know

With data breaches becoming commonplace, how marketers collect identifying information is likely to change drastically over the next 5 years. When polled, 55% of consumers believe that more stringent regulation is needed to govern how businesses ask for, collect,...
Here’s Why You Should Already Be Preparing for Gen Z

Here’s Why You Should Already Be Preparing for Gen Z

A shift in how marketers reach consumers is anticipated to occur as Generation Z gains purchasing power in the coming decade. Defined as the generation born between 1995 and 2010, Generation Z is unlike their Millennial parents or Baby Boomer grandparents. On pace to...
Top 3 Reasons You Should Be Using Native Ads

Top 3 Reasons You Should Be Using Native Ads

As the volume of content has increased on the internet, staying in front of consumers with engaging messages that are both fresh and relevant can be a challenge. That’s why native advertising is helping marketers position their brands on the right platforms, at the...
What Marketers Need to Know About 5G

What Marketers Need to Know About 5G

The first 4G phones hit the market in 2011,1 ushering in what was then a new era of fast connectivity. But, the time has come to upgrade wireless networks to welcome in even more innovation. With 5G phones expected to be available sometime later this year, and...
Wellness and Healthcare Consumerism Are Here to Stay

Wellness and Healthcare Consumerism Are Here to Stay

Mega trend. Revolution. Sensation. Tidal Shift. Zeitgeist. Era. These words are overused to the point of exasperation. Exasperation. This tells us that something is, indeed, wrong. Wellness as a buzzword has seen its share of hype. And yet, 15 of the top 50...
Don’t Overlook the Importance of Mobile Landing Pages

Don’t Overlook the Importance of Mobile Landing Pages

It seems that more and more, users are interacting with businesses and making purchasing decisions via mobile device over other mediums. It’s gotten to the point where Google has even started moving to mobile-first indexing. It’s becoming increasingly likely that the...