Voice Search: Adopting Strategies for PPC & SEO

Voice Search: Adopting Strategies for PPC & SEO

Approaching a Voice Strategy for Retail and Health Voice Strategy — where do we begin? By understanding how consumers are engaging with voice assistants.   Consumers are playing media, shopping and getting caught up on the day’s weather report, all with the help...
Don’t Let Your Marketing Efforts Get Left Behind

Don’t Let Your Marketing Efforts Get Left Behind

With over 251 million Americans online everyday, placing your marketing efforts on the same digital platforms your potential customers use is critical to the success of your business.1 However, as other industries invest in online marketing and enhancing the user...
How to Develop Creative Based on Patient Personas

How to Develop Creative Based on Patient Personas

Today’s patients are becoming increasingly digital in the way they interact with healthcare providers. Having a solid strategy for connecting with patients in the digital space hinges on effective creative based on thoroughly researched personas that are grounded in...