3 Tips for Building a Winning Facebook Campaign

3 Tips for Building a Winning Facebook Campaign

There’s no denying the power of a well-designed Facebook ad campaign; However, many people find that their campaigns fall flat. These three simple tips will turn an otherwise sluggish campaign into a smart business investment. Know your audience A common mistake when...
How Consumer Behavior Changes During Crisis

How Consumer Behavior Changes During Crisis

The coronavirus pandemic has not only abruptly introduced our society to a “new normal”, but it has also created a new online consumer that is more price-conscious and convenience-focused than ever before. As many essential items have been out of stock for months and...
Digital Marketing During a Pandemic

Digital Marketing During a Pandemic

With more than 1.3 million confirmed COVID-19 cases worldwide and with many countries instituting strict stay-at-home orders, now more than ever, digital marketers are needed to reach the masses. As schools, universities, and non-essential businesses are forced to...
Snapchat Introduces Wellness Features

Snapchat Introduces Wellness Features

As healthcare costs steadily increase, consumers are looking for affordable and creative ways to manage their health. With the recent rollout of a host of health and wellness features, social media platforms such as Snapchat are ushering in a new era of preventative...
Facial Recognition & Marketing 2020

Facial Recognition & Marketing 2020

Facial recognition systems were the talk of science fiction, even just a decade ago. However, its recent widespread use in mobile technology, on social media, and as part of law enforcement practices has called into question serious privacy concern issues. And with...
Social Media in 2020 – What to Watch Out For

Social Media in 2020 – What to Watch Out For

As we enter into a new decade, there are a host of new social media features that can help companies take their reach to a new level. With more than 2.65 billion active social media users worldwide,1 the marketing power that social media can generate is undeniable. It...