Google Unveils a New Mobile Search Results Page Design

Google Unveils a New Mobile Search Results Page Design

Google recently announced a visual refresh of mobile search results pages which will impact the format of both paid and organic search results. As this update is rolled out, all paid and organic search results on mobile will be more clearly anchored to their source –...
Chatbots – Are They Worth it?

Chatbots – Are They Worth it?

When it comes to getting fast customer service online, are chatbots really cut out to close the gap? With patients expecting near real-time assistance, around the clock, healthcare providers are often turning to artificial intelligence (AI) technology to enhance the...
Could Your Apple Watch Predict a Stroke?

Could Your Apple Watch Predict a Stroke?

For the healthcare industry, cutting edge technology can serve to be an industry-disruptor. This has become especially true for one of the fastest growing health categories: wearable medical devices. Being able to track health goals, vital signs, even predict future...
Why Marketers Need to Focus on Video

Why Marketers Need to Focus on Video

With 80% of all global online traffic being driven by videos,1 video marketing is on track to revolutionize how you reach and engage your customers. As more traditional advertising channels are being quickly replaced with video-based content, marketers must adapt and...
Customer Retention: Are Loyalty Programs Effective?

Customer Retention: Are Loyalty Programs Effective?

When it comes to attracting and engaging customers, retailers are looking for innovative ways to expand their customer loyalty programs. Yet, as consumers are opting for more convenient shopping options, loyalty programs may be taking a back seat. Leaving the...
Mobile Trends Marketers Need To Know

Mobile Trends Marketers Need To Know

2019 is on pace to be a very important year for marketers. That’s because, for the first time ever, the number of smartphone users (232.8 million) will surpass the number of desktop and laptop users combined (228.9 million).1 With this marked shift in how consumers...