3 Ways Healthcare is Adapting to Retailization

3 Ways Healthcare is Adapting to Retailization

When it comes to meeting consumers’ ever-changing preferences and demands, the retail industry is leading the way. From mobile apps, to subscription-based models, to even on-demand-services, consumers have more shopping options and channels than ever. As patients...
3 Ways to Tailor Your Marketing Towards Gen X

3 Ways to Tailor Your Marketing Towards Gen X

With most marketing efforts geared toward attracting Millennials and Baby Boomers, marketers may be missing out on a powerful customer segment: Generation X. Coined as the “lost generation”, Generation X consumers were born between 1965 and 1980, representing a large...
Showcase Shopping Drives In-Store Traffic

Showcase Shopping Drives In-Store Traffic

If you’re looking to drive more in-store visits at an efficient cost, this Google initiative might be the answer to your problems. Google Showcase Shopping Ads have become a powerful ad format that serves to drive high quality in-store traffic. What is Showcase...
Local Inventory Ads Emerge from Bing

Local Inventory Ads Emerge from Bing

After a year in testing, Bing Local Inventory ads (LIAs) emerged from beta in early June as a new opportunity for retailers with brick-and-mortar stores to connect their online and physical shopping experiences. These ads function similarly to the pre-existing Google...
5 Key Takeaways from the Google Domain Diversity Update

5 Key Takeaways from the Google Domain Diversity Update

On June 6, Google announced a “new change” that would limit a single domain from dominating organic search results. Known as the Domain Diversity Update, this change came around the same time as the June Core Algorithm Update, though Google has been clear that the two...