Snapchat Introduces Wellness Features

Snapchat Introduces Wellness Features

As healthcare costs steadily increase, consumers are looking for affordable and creative ways to manage their health. With the recent rollout of a host of health and wellness features, social media platforms such as Snapchat are ushering in a new era of preventative...
Facial Recognition & Marketing 2020

Facial Recognition & Marketing 2020

Facial recognition systems were the talk of science fiction, even just a decade ago. However, its recent widespread use in mobile technology, on social media, and as part of law enforcement practices has called into question serious privacy concern issues. And with...
Social Media in 2020 – What to Watch Out For

Social Media in 2020 – What to Watch Out For

As we enter into a new decade, there are a host of new social media features that can help companies take their reach to a new level. With more than 2.65 billion active social media users worldwide,1 the marketing power that social media can generate is undeniable. It...
Facebook Privacy Changes: What’s Been Done in 2019

Facebook Privacy Changes: What’s Been Done in 2019

The process of keeping consumer data protected online has significantly evolved over the past decade. With the implementation of stricter privacy regulation and transparency requirements, even social media giants, including Facebook are not immune. Following the $5...
Hiding Likes on Instagram: What Marketers Need to Know

Hiding Likes on Instagram: What Marketers Need to Know

When it comes to social media, generating likes on posted content has become the focus for both marketers and individual users. However, with Instagram’s proposed plan to hide likes on its platform, many marketers are scrambling to determine other ways to measure...
Facebook Introduces Healthcare Features

Facebook Introduces Healthcare Features

As many e-commerce retailers like Amazon and WalMart jockey for market share in the healthcare industry, social media giants are now eyeing healthcare-related services. Known for their ability to connect and engage consumers, having social media platforms like...