Why Analytics Tools Will Define Your Marketing

Why Analytics Tools Will Define Your Marketing

Today’s 21st century consumer is armed with a wealth of information at their fingertips. From browsing online reviews, checking out your company’s social media profile, to receiving targeted marketing ads, your target audience is more informed than ever. Reaching them...
Don’t Get Distracted by Vanity Metrics

Don’t Get Distracted by Vanity Metrics

When it comes to generating marketing results, health and wellness providers want more than “vanity metrics” to track ROI. Aptly named and often disregard in terms of their ability to predict sales, vanity metrics include the amount of social media engagement, link...
Are Your Page Loading Times Working Against You?

Are Your Page Loading Times Working Against You?

With technology as an integral part of everyday life, healthcare consumers have come to expect immediate access to the information they need, when they need it, on their mobile devices. Having a fully functional, user-friendly, and fast website could mean the...
Your Digital Marketing Can Drive In-Store Sales

Your Digital Marketing Can Drive In-Store Sales

With technology redefining our lives, ignoring your business’  As consumers increasingly rely on the internet to find, review, and make purchasing decisions, how you target your digital marketing initiatives can help you drive foot traffic to your physical stores. In...
Google Begins Move to Mobile-First Indexing

Google Begins Move to Mobile-First Indexing

April 2018 In early November of last year, Google announced their imminent move to “Mobile-first Indexing.” This announcement served as an initial confirmation that the mobile-first index migration experimentation process had progressed beyond testing, though a...