Why Technology Disruption Can’t Be Ignored

Why Technology Disruption Can’t Be Ignored

When it comes to technological innovation the healthcare industry highlights a complex paradox. Despite medical advances revolutionizing how patients are treated, many other aspects related to the patient experience are rather outdated. For example, healthcare...
How Will Voice Search Impact Your Healthcare Marketing?

How Will Voice Search Impact Your Healthcare Marketing?

The number of ways prospective patients can find your business is growing by leaps and bounds. Whether it is through social media, an online review, search engine advertisements, or now, through a voice search query – staying in front of your target audience...
Building Your Credibility with Online Reviews

Building Your Credibility with Online Reviews

With hundreds of healthcare providers to choose from in any given area, the deciding factor for most patients are online business reviews. Having a recommendation from a family member, friend, or even seeing information shared on social media increases the likelihood...
Top 3 Reasons Why You Need A Mobile-First Focus

Top 3 Reasons Why You Need A Mobile-First Focus

With over 80% of American adults owning an internet-enabled smartphone, having a robust mobile platform is key to attracting and engaging new customers. As the search engine landscape shifts to favor mobile-first indexing, not having a mobile website could negatively...
Increase Patient Acquisition with Personalized Marketing

Increase Patient Acquisition with Personalized Marketing

Creating a highly personalized marketing strategy takes more than a one-size-fits-all approach. Understanding your patients’ health risks, their communication preferences, and their attitudes toward their healthcare can be valuable information to help you customize...
5 Ways to Take Patient Acquisition to the Next Level

5 Ways to Take Patient Acquisition to the Next Level

With lots of healthcare options to choose from, patients are looking for wellness providers who can personalize their patient experience and make managing their health seamless. By leveraging new technologies and unique marketing strategies, leading companies are...