Words of Wellness
Here are the top three reasons why marketers need to be preparing now to attract Generation Z consumers.
When it comes to finding innovative and proven advertising strategies to attract more patients, here are the top three reasons why native advertising can be your secret marketing weapon.
With 5G phones expected to be available sometime later this year, and becoming widespread by 2020, marketers must take note and see how they can leverage this new high-tech shift.
There are several reasons the word “wellness” has become such a thoroughly-repeated term. Namely, public health issues like the opioid crisis, ethical challenges in pharmaceuticals and the increasing importance of the customer experience in health and wellness care.
Even the most pristine desktop landing page can fail to translate to mobile, creating a user experience that is less than attractive and likely to cause a potential consumer to bounce.
Hard questions about your content marketing program: What kind of return on investment have you seen from content marketing? How do you know that ROI figure is accurate?
As Millennials reach middle age they are beginning to encounter common aging illnesses and conditions. For forward thinking health and wellness providers the need to begin shifting marketing efforts to capture more of the Millennial market is becoming evident.
If you’re currently looking for ways to attract and engage prospective health consumers or expand your current product offerings, taking a subscription model approach may work to your advantage.
We go over five critical things to do when setting up paid search campaigns for patient acquisition.