Learn how patient personas can help supercharge your marketing creative and yield better results by guiding message, medium, and tone.

The secret to improving sales revenues and conversion rates may lie, not in creating more products, but in better leveraging the products you do have by offering product recommendations to online visitors.

Earlier this year, Google started offering parallel tracking as a click measurement option for advertisers on the old Google AdWords platform (now Google Ads). Starting on October 30th, it will become required.

Branding goes beyond just marketing – it requires you to take an in-depth review into what you want your company to represent. When done right it can be the differentiator you need to stand out from the crowd.

Capitalizing on how you collect data and analyze it will be the determining factor as to whether your marketing campaigns are as successful as they could be. Having a structured system in place to track marketing ROI is a key differentiator in any industry, as you are then able to continually ensure you are on the right platforms, at the right times, with the right messages to attract new customers.

With technological innovation being produced at breakneck speed, staying behind the times and not upgrading how you use technology is no longer a viable business option.

With voice search increasing in popularity, making the necessary SEO adjustments to capitalize on voice search represents a significant opportunity for healthcare providers looking to attract more patients.

Despite the research that shows consumers are leveraging social media to make health-care related decisions, most healthcare marketers are not incorporating social media strategies into how they reach and engage new patients.

By having a mobile-first approach, your company can strategically position itself in front of your target audience on the platforms they use the most. Here are the top three reasons why you can’t ignore the mobile-first trend.