Words of Wellness
Knowing the benefits and potential applications of artificial intelligence can give you a head start in utilizing its potential to jump-start your marketing efforts.
In today’s economy, having health insurance does not guarantee that a consumer can actually afford the necessary medical treatment and care they need. American consumers are staying on top of their health by turning to health apps and wearable monitoring devices.
Staying competitive in the healthcare industry is quickly becoming about how you connect with informed consumers. To generate sizable marketing ROI, healthcare providers will need to shift how they view the role of marketing.
How you handle customer calls could mean the difference between growing your client list or struggling to keep it from shrinking. New research reveals just how long customers are willing to wait.
Response Mine Interactive is excited to name inbound sales innovator Eric Rehm our new VP of Operations and media expert Grace Shim VP of Media and Emerging Accounts.
Consumers use the internet for everything, including making healthcare-related decisions. But, hospitals continue to invest in television advertising. A recent survey sheds light on why healthcare advertising may be lagging behind other industries – and going virtually unseen.
Highly informed and empowered consumers are among the most attractive patients for health care providers, and marketers that wish to reach them in 2018 must understand nine trends that will govern how these consumers behave in the new year.
In a recent nationwide survey, we asked consumers a simple question, “When choosing a hospital or healthcare provider, will their social media presence be important to you?” The results of this poll are shedding important light on the influence a healthcare provider’s social media presence can have.
Two years ago, the Federal Trade Commission issued lengthy guidance on proper disclosure and other advisories targeting native online advertising.