Words of Wellness

“The GDN (Google Display Network) is a waste of money!” “The conversion rates on The GDN just aren’t worth the work for a company that judges performance on true post C.O.G.S profit” “No one purposely clicks ads on The GDN, it’s just a place to spend budgets on fat...

Before starting a YouTube paid program, it is critical to have your house in order. For example, it’s not advantageous to drive people to your website if it isn’t designed to guide the actions you want them to take. While proper optimization of audiences, keywords,...

Regardless of industry, size, and other nuances, every company has the same goal: find a way to get in front of a potential customer and showcase all the fantastic qualities and capabilities of your company. Over the past few years Google has also realized this. Their...

Are you selling products online? If so, you have set up or are in the process of creating Google Shopping Campaigns. Assuming you have both a Google Ads and a Google Merchant Center account, these are the three most critical areas to master so you can elevate your shopping campaigns from perfunctory to proficient.

With medical costs expected to increase by up to 10% this year, the ability to offer a seamless and enhanced patient experience is quickly becoming an important criteria for patients considering a new healthcare provider. In fact, marketing research has found that 57%...

When it comes to attracting and converting new patients, being able to calculate the cost-per-patient is key in determining the success of your marketing efforts. However, when the source of the patient is unknown, or difficult to trace, what other ways can you...

  As the healthcare industry becomes more saturated, competition for new patients is increasing rapidly. This, coupled with the fact that many potential patients are unwilling to travel more than 60 minutes for an in-office visit, has made acquiring new patients...

From segmentation to design to persuasion to color theory, Response Mine breaks down the best practices for health & wellness landing pages.

No matter your marketing approach, these are three proven strategies that can work in taking your marketing attribution to the next level.