Words of Wellness

We review three real-world examples of how healthcare retailization is changing how patients access medical care.

Here are three ways you can tap into the Generation X market with strategies that resonate with them.

We go over how advertisers should prepare for the elimination of this widely-utilized metric, why this change is happening, getting familiar with the new metrics that will replace it, and other crucial details.

If you’re looking to drive more in-store visits at an efficient cost, this Google initiative might be the answer to your problems.

Our resident experts go over what you need to know about new Bing Local Inventory Ads: who can use them, why you should use them, and how to use them.

We answer 5 important questions about the Google domain diversity update and provide next steps on how to keep your site performing strongly in its wake. 

We go over the top three ways your healthcare marketing can shape the patient experience.

We go over three tips for effectively increasing personalization in order to maximize your marketing efforts.

With the latest executive order, consumers will have greater control over knowing exactly what they will pay for their medical care.