Words of Wellness

There are several reasons the word “wellness” has become such a thoroughly-repeated term. Namely, public health issues like the opioid crisis, ethical challenges in pharmaceuticals and the increasing importance of the customer experience in health and wellness care.

Even the most pristine desktop landing page can fail to translate to mobile, creating a user experience that is less than attractive and likely to cause a potential consumer to bounce.

Hard questions about your content marketing program: What kind of return on investment have you seen from content marketing? How do you know that ROI figure is accurate?

As Millennials reach middle age they are beginning to encounter common aging illnesses and conditions. For forward thinking health and wellness providers the need to begin shifting marketing efforts to capture more of the Millennial market is becoming evident.

If you’re currently looking for ways to attract and engage prospective health consumers or expand your current product offerings, taking a subscription model approach may work to your advantage.

We go over five critical things to do when setting up paid search campaigns for patient acquisition.

Leveraging social media stories are quickly becoming a highly-effective way to connect with and engage prospective Millennial patients. Here are the top three reasons why social media stories can take your marketing to a new level.

The amount of available impressions on YouTube is staggering. The sky's the limit and  with such a large audience available it seems as though there is an unlimited amount of money that can be invested into a YouTube advertising campaign. This overabundance of...

Avoid feeling overwhelmed by YouTube advertising by setting your goals before beginning an ad campaign. Our resident expert goes over how best to meet your brand awareness and engagement goals.