With the aging Baby Boomers quickly being outnumbered by the more “on-demand” Millennial generation, how you navigate the use of technology in your customer service processes could mean the difference between attracting new patients or losing out on business to more tech-savvy competitors.

Sure psychographics sound great in theory, but how can you actually put them to use today? We share our tips on how you can use psychographics segmentation to build a holistic patient acquisition strategy.

In a recent survey, physicians were asked to identify the largest concern facing hospitals today. And, their responses reached well beyond industry competition or consumer preferences.

Learn how to market to your highest value patient segments by leveraging advanced segmentation tools, analytic insights and the best minds at Response Mine Health!

With healthcare consumerism on the rise, patients are willing and able to find hospitals with the best customer service and the best physicians. Modern hospitals must upgrade their customer service experience if they are to truly attract new patients.

Learn how Response Mine segmentation experts leverage big data and advanced psychographics to develop useful patient personas.

It’s no secret that the modern patient begins their healthcare journey online, often interacting with a healthcare brand for the first time on a social media platform. But could it really be true that all patients are looking for your brand on social media?

E-commerce marketing expert Victoria Greene walks through every step to set up your very first content marketing strategy! Content marketing is important for all business from healthcare to classic retail.

In today’s digitized age, patients prefer highly personalized messages. Yet, the research shows that marketers are still relying on what marketing methods that used to work as opposed to exploring new, proven marketing strategies.