The Fate of TikTok & Short-Form Video

The Fate of TikTok & Short-Form Video

In the world of viral videos, the Chinese-owned video sharing mobile application, TikTok has become the fastest-growing social media platform in the world. With over 800 million active followers, across 154 countries, and over one million video views each day,...
3 Tips for Building a Winning Facebook Campaign

3 Tips for Building a Winning Facebook Campaign

There’s no denying the power of a well-designed Facebook ad campaign; However, many people find that their campaigns fall flat. These three simple tips will turn an otherwise sluggish campaign into a smart business investment. Know your audience A common mistake when...
How Consumer Behavior Changes During Crisis

How Consumer Behavior Changes During Crisis

The coronavirus pandemic has not only abruptly introduced our society to a “new normal”, but it has also created a new online consumer that is more price-conscious and convenience-focused than ever before. As many essential items have been out of stock for months and...
Digital Marketing During a Pandemic

Digital Marketing During a Pandemic

With more than 1.3 million confirmed COVID-19 cases worldwide and with many countries instituting strict stay-at-home orders, now more than ever, digital marketers are needed to reach the masses. As schools, universities, and non-essential businesses are forced to...