3 Tips for Building a Winning Facebook Campaign

3 Tips for Building a Winning Facebook Campaign

There’s no denying the power of a well-designed Facebook ad campaign; However, many people find that their campaigns fall flat. These three simple tips will turn an otherwise sluggish campaign into a smart business investment. Know your audience A common mistake when...
How Consumer Behavior Changes During Crisis

How Consumer Behavior Changes During Crisis

The coronavirus pandemic has not only abruptly introduced our society to a “new normal”, but it has also created a new online consumer that is more price-conscious and convenience-focused than ever before. As many essential items have been out of stock for months and...
Digital Marketing During a Pandemic

Digital Marketing During a Pandemic

With more than 1.3 million confirmed COVID-19 cases worldwide and with many countries instituting strict stay-at-home orders, now more than ever, digital marketers are needed to reach the masses. As schools, universities, and non-essential businesses are forced to...
Snapchat Introduces Wellness Features

Snapchat Introduces Wellness Features

As healthcare costs steadily increase, consumers are looking for affordable and creative ways to manage their health. With the recent rollout of a host of health and wellness features, social media platforms such as Snapchat are ushering in a new era of preventative...