The wellness trend is taking over nearly every industry. Today, consumers want to improve how they feel in every area, from dentistry, to healthcare, even to how they manage their fitness and physical activity. As retailers flood the market with new, cutting-edge tools to empower consumers to take their health into their own hands, positioning your brand is more important than ever.
The secret to improving sales revenues and conversion rates may lie, not in offering more products, but in better leveraging the products you do have by offering product recommendations to online visitors. Marketing and sales research finds that customers who click on website-prompted product recommendations are 5.5 times more likely to buy the product than those who do not.1
Utilizing personalized product recommendations that are tailored to a customer’s past browsing history or to their previous purchases are also an effective ways to increase sales. With so many health and wellness devices and products to choose from, narrowing it down to a few specific products decreases the shopping time and enhances the customer experience.
Now, instead of a customer spending hours looking through pages of products, they can have the top choices they need within seconds. The more accessible your products become the faster a purchase can be made and the higher the likelihood of establishing a long-term relationship with the customer. In fact, 45% of e-shoppers actively seek out sites that offer personalized recommendations and are 56% more likely to return to the site in the future.2
As consumer attitudes toward health shift and as consumer behaviors toward wellness products change, health and wellness retailers must look for innovative ways to enhance their customer experience. By offering product recommendations, either on their website or through email, retailers can get their products in front of customers who are ready to make a purchase.
Leveraging personalized product recommendations in conjunction with existing digital marketing efforts is a great strategy for boosting conversion rates. However, staying on top of proven ways to take your online sales to the next level can seem like an uphill battle. That’s why health and wellness providers have turned to the experienced digital marketing team at Response Mine Health for over a decade to help them achieve their sales goals.
If your company would benefit from having a trusted marketing partner to pinpoint cutting-edge solutions that drive higher sales, with minimal effort, click here to schedule a free consultation.