With lots of healthcare options to choose from, patients are looking for wellness providers who can personalize their patient experience and make managing their health seamless. By leveraging new technologies and unique marketing strategies, leading companies are positioning themselves to attract new patients like never before.
We’ve identified five proven ways to take your patient acquisition strategies to the next level:
#1 – Build engagement through social media
Over 70% of new patients will review your business’ social media profiles before making a decision to schedule an appointment or to buy a health product.1 By keeping your social media accounts updated with useful information and building an online community, you will be able to drive organic, and many times, unpaid traffic to your business.
#2 – Collect online reviews
With healthcare costs on the rise, patients are willing to put in the time and effort to read through online reviews to determine your business’ credibility. If you do not currently ask patients for feedback or ask for testimonials, you could be missing out on a great and authentic way to showcase your company’s unique offering. Whenever possible, posting these patient reviews on your social media accounts can also be an effective marketing tool to generate word-of-mouth referrals as well.
#3 – Explore partnership opportunities
Offering events like lunch-and-learns or information health workshops for local businesses or sending health-related newsletters throughout your local community is a great way to strategically establish your business as a thought leader in the industry. There may also be long-term partnership opportunities with local businesses to offer your products or services to their employees, as part of a compensation or benefits package.
#4 – Fast and accurate customer service
Research has found that customers are more likely to hang up and not use a vendor if they are placed on hold for more than three minutes. By leveraging alternative technology like live chats, companies are able to provide faster customer service, without having to invest in a large customer service team. The key is to provide a variety of channels for customers to get the information and help they need, when and how they want it.
#5 – Personalize your marketing approach
Using first names in emails is a great way to connect with your patients and build a lasting relationship. Happier customers are always more willing to refer others than those who do not have a long-term relationship with your business. Finding ways to customize the patient experience to make working with your business both enjoyable and memorable is important.
How you attract and connect with new patients can take on many different forms. Understanding the patient journey and what that may “look” like for a new patient is a crucial first step in finding ways that you can enhance their experience. If you’re looking for innovative ways to reach more patients by using cutting-edge tools and digital marketing approaches, then contact the award-winning marketing team at Response Mine Health. Our proven patient acquisition strategies have helped our clients generate more leads and close more deals than they ever thought possible. Contact us at 404-800-9499 today for a free marketing consultation.