At Response Mine Health, we know that today’s health consumers are behaving more like traditional retail consumers than ever before. Digital technologies have empowered those seeking healthcare services to obtain information, engage with providers and comparison shop to locate providers they feel best suit their needs. Hospitals are feeling the pinch and realizing that they must directly tap into these behaviors in order to attract and retain the most attractive patients.
Optimizing digital marketing for health providers drives our CEO Ken Robbins every day. His dedication to health and wellness drove a conscious decision to focus the marketing capabilities of Response Mine Interactive on the lagging sector. He knew the opportunity to implement new technologies would dramatically help healthcare providers boost revenue and give consumers the best access to information and achieve the best possible outcomes. It’s his passion.
Ken is honored to have the opportunity to share his insights with a panel of expert marketers and an audience of healthcare providers at the Hospital Marketing National Conference on June 6 at 12:15pm in a session entitled Using Digital To Reach Today’s Patient. The discussion will center on how hospitals can use digital technologies like websites, social media, email, SMS messaging and geolocation to tailor unique marketing campaigns that drive engagement and convert target patients.
Ken will share the stage with:
- Jason Pierret – Business Development Manager, National Healthcare Division, ReachLocal
- Jeff Sneed – Executive Vice President Spectrio
- Scott Ehrlich (moderator) – COO, DTC Perspectives
This group of esteemed experts will provide actionable tips on how healthcare providers can take immediate action to improve patient engagement on digital channels. Ken will share success stories and best practices in creating content on hospital websites and how hospitals can boost their overall digital marketing strategies to attract and retain more patients. He will also provide guidance on roads of digital marketing of which to steer clear even when they seem tempting.
“The panel assembled is second to none, and I am thrilled to be part of a session that will arm healthcare providers with the tools they need to reach consumers,” said Robbins. “It’s going to be an information-packed 45 minutes that no healthcare marketer will want to miss. Our goal at Response Mine Health is to help companies grow that promote health in others and I know this audience is exactly who we want to help grow because they help hospitals prosper and patients live better lives.”
If attending, don’t miss out on two on-site networking breakfasts RMI is hosting on June 6 and 7. The casual breakfasts are open to any guest that would like to network with other attendees and the RMI team will be available to answer questions one-on-one and discuss digital marketing strategies the engage and convert healthcare consumers.
Where to find RMI at the event:
Networking Breakfast – June 6, 8:00 am – 9:00 am
Using Digital To Reach Today’s Patient – June 6, 12:15 pm – 1:00 pm
Networking Breakfast – June 7, 8:30 am – 9:30 am
Click here to register and learn more about the Hospital Marketing National Conference. We hope to see you there!
Learn more about our initiatives to help companies grow that promote health in others in the video below: