Leading Atlanta digital marketing agency promotes its first employee and healthcare marketing innovator to head performance division
ATLANTA, (February 24, 2017) – Response Mine Health, Atlanta-based digital marketing agency specializing in acquiring more health consumers in the medical, wellness and fitness space, is pleased to announce that the company’s original hire and longest-standing leader, Brent Wheeler, has been named Executive Vice President and Partner in Response Mine’s pay-for-performance division.
Wheeler joined the company as Group Director in 2003, bringing vast experience in advertising, client service and account management from companies like Google, BKV and Winn-Dixie. In 2009, he took over Response Mine’s fledgling pay-for-performance division and used his direct response expertise to transform the suite of offered services, increasing the department’s generated revenue ten-fold in seven years. Under Wheeler’s leadership, this department became the company’s leading source of revenue.
“Brent Wheeler is an expert direct marketer, a fantastic mentor and coach to employees, and he has executed his vision with great persistence and success,” said Ken Robbins, CEO. “He’s taken his marketing division from $1MM to $10MM in just seven years and his recent push into medical services and wellness marketing shows great promise. My partners and I are very excited to invite Brent into ownership. We’re lucky to have a leader like him in the company.”
Robbins also credits Wheeler for spearheading Response Mine’s charge into the high stakes, high volume national customer acquisition and patient marketing categories. He was instrumental in developing the Back Pain Centers of America (BPC) brand that matches qualified patient populations with board certified healthcare organizations. Wheeler retains his responsibilities as President and Managing Director of BPC in his new role.
Wheeler is a fixture in both the Atlanta and national digital and direct response marketing communities with a well-deserved reputation for trust, integrity and measurable results. He embodies the core values of Response Mine and is an asset to the agency and the Fortune 1000 clients that he serves. Response Mine is looking forward to a bright future continuing to innovate and deliver spectacular customer acquisition results with Wheeler at the helm of its performance division.
About Response Mine Health
Response Mine Health is a premier digital agency that helps health and wellness clients acquire more customers using direct response digital marketing. For the past 15 years, Response Mine has generated millions of dollars in new revenue across healthcare companies including Liberty Medical, Hoveround, North American Spine and MedExpress.